Austin Auto Dealers needed an online hub for members and consumers. The association trusted RE:Innovating to power their brand with a new logo and website.
Our team put a modern spin on a classic graphic, an image that also serves as a mascot for the group. The new logo is simple, combining an illustration of Austin, Texas with a curved, futuristic vehicle in motion. The emblem adorns the new site, effectively transforming the brand’s identity.
Following the refresh of AADA’s corporate ID, we rolled out something aesthetically special. The site’s color palette blends hues of navy and coral, and dances with HD imagery in an animated slideshow. Elements in the foreground and background of the site move independently using the parallax effect.
User friendly features include a dealer search using google maps geolocation. The function allows users to find dealers and dealer associates in a snap.
RE:Innovating’s paved a new road for Austin Auto Dealers, leveraging digital marketing and branding to engage consumers and boost traffic on site and in store.
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