WALTER + RAY: Kickstarter, Branding & Marketing 1

RE:Innovating helps WALTER + RAY win the battle for travel space.



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Hellbent on helping clients maximize personal space in the claustrophobic germ laden world of travel, WALTER + RAY enlisted RE:Innovating to manage  and master marketing operations.

We at RE:Innovating set out to bring WALTER + RAY’s flagship product TAB to market. Meet TAB, a handsome seatback pocket organizer, that fits securely into the back pocket of airplane seats and keeps gear organized and within reach.

In four short and furious months, our crew delivered a fresh brand identity, created a mobile responsive website, developed product packaging, crafted trade show signage, handled press relations and managed social marketing.

The highlight of our Walter + Ray collaboration was the launch of TAB’s Kickstarter campaign. In just 30 days we produced a product video, developed a marketing strategy, created a unified graphic identity and found time to edit some fabulous product photos. TAB is now fully funded with the campaign capital raised exceeding our Kickstarter goal.

RE:Innovating’s skillful team made a big impact with a small product line. We evaluated and established a target market and launched this new brand with equal parts style and speed.

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