Joi Rogers Biography
A kid from Brooklyn.
Human Experience Designer
Beginning
Brooklyn-bred Joi Rogers is the love child of a visual merchandiser and a fashion designer. A born creative and proud geek, she began pounding the computer keys at nine. Fast forward: she's now crafting UX that sings, building e-commerce empires, and turning complex SaaS nightmares into digital dreams. From dismantling computers to redefining web design, Joi's journey is a masterclass in digital alchemy. Spoiler alert: she's just getting started.
Joi first tasted the hustle in freshman year of high school with Virtual Enterprise's entrepreneur program. This innovative classroom transformed into a viable business model, and Joi stepped into the role of marketing director. Here, she fused creativity with business acumen, cooking up a secret sauce that would fuel her future digital conquests and leave competitors scratching their heads.
At Fashion Institute of Technology's high school program, Joi tackled advertising, product photography, business marketing, and graphic design with the same vigor she applied to dismantling computers. This multidisciplinary approach would later inform her holistic view of digital design and marketing, setting the stage for her future innovations in the digital landscape.
Growth
Grammy-nominated producer Chucky Thompson, the mastermind behind hits for The Notorious B.I.G. and Mary J. Blige, schooled Joi in the brass knuckle arts of music industry marketing. Her journey took a twist as she dabbled in R&B writing before joining Famous Firm as COO, rubbing elbows with future industry heavyweight Randall "Sickamore" Medford in their Atlantic Records office.
Sickamore, who'd later shape the careers of Travis Scott, YG, Don Toliver, and Sheck Wes, recognized Joi's promotional prowess. This led to Joi's role as COO at Famous Firm, where she alchemized her creative talents with business savvy. In this crucible of the music industry, Joi forged her unique skill set, ready to make her digital mark and leave unsigned artist and record labels in awe.
After a successful run and joint venture with Atlantic Records, Joi established her own firm in 2007. RE:INNOVATING was born from a varied, but viable skillset as a marketer, designer and bonafide boss.
RE:Birth
Joi transplanted herself to Pittsburgh's tech heart, bringing her varied, but viable skillset as a marketer, brand designer, and bonafide boss. Her digital prowess quickly turned heads, snagging a national website design award for the Pittsburgh REALTORS® Association in 2011. Soon after, she co-founded BOOM Art Gallery. With support from Heinz Endowments, BOOM quickly built itself into a nationally acclaimed artist incubator and proud community safe space.
Joi's BOOM After Brunch series in 2015 was a nine-part odyssey that ignited careers and collaborations. With backing from Zipcar, Uber, Lyft, Home Depot, and Grammy-winning Producer Christo, this summer series made headlines and headstarts in equal measure. #BOOMAfterBrunch succeeded in activating careers among Pittsburgh's emerging artistic and tech demographics.
Returning to Brooklyn, Joi dismantled the agency model and built RE:STUDIO, a powerhouse trifecta: web, brand, and story. Web crafts pixel-perfect digital experiences, Brand forges unforgettable identities, and Story weaves narratives that captivate and convert. RE:STUDIO, as a 501c3 non-profit, became a digital Robin Hood, raising funds for at-risk youth programming while satiating the craving for ingenuity across industry lines.
RE:STUDIO
Over the next decade, Joi evolved into a UX/UI virtuoso, bending pixels to her will. She orchestrated UX symphonies for SaaS applications at Metwork, wove digital threads for a Shopify swimwear empire at SheDoes, and birthed a design system that would make information architects swoon. Her UX mastery and UI alchemy didn't just turn heads - they spun them 360°, snagging a national website design award in 2011 while still stirring the pot in Pittsburgh.
Now in Tampa, Joi is breathing life into local businesses. Just ask TJ Fatinikun, former NFL pro and Tampa Bay Buccaneer turned auto detailing mogul. In a 72-hour blitz that would make a two-minute drill look sluggish, Joi reengineered his storefront, distilled his brand essence, and launched a Shopify design so slick, it practically details itself. From video edits sharper than a linebacker's tackle to content optimized to outrun algorithms, TJ's digital presence now matches his on-field athleticism.
This Brooklyn-born, Tampa-tempered digital astronaut isn't just reaching for the stars - she's rewriting their code. Joi's rocket fuel blend of web, brand, and story is propelling Tampa's startups and SaaS ventures into unexplored digital galaxies. Her interfaces don't just sing - they perform full-blown rock operas. Book a front-row seat to this digital spectacle. Fair warning: Joi's digital detailing may cause business glow-ups so bright, you'll need shades.
Power up.
Jump in Studio A to co-create web, brand and story with Joi.